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About Advertising
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How to Create a Podcast Ad
Wed, 19 Nov 2008 18:42:00 +0000
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants...
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Pepsi Severs Ties with BBDO After 48 Years
Tue, 18 Nov 2008 15:40:00 +0000
Pepsi has parted ways with BBDO, New York, after spending 48 years with the agency.
TBWA\Chiat\Day, Playa Del Ray, CA, will now handle lead communications for Pepsi and Diet Pepsi...
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Media Director Career Profile
Thu, 13 Nov 2008 05:31:00 +0000
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just...
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Writing Subheads for Print Ads and Websites
Tue, 11 Nov 2008 15:17:00 +0000
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites...
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Cars.com Goes Back to the Super Bowl
Mon, 10 Nov 2008 14:00:00 +0000
Cars.com is gassing up for a Super Bowl commercial in 2009. A week after reports surfaced that the collapse of the auto industry would be devastating to the U.S....
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Managing a Public Relations Campaign
Fri, 07 Nov 2008 10:09:00 +0000
Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives...
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The Onion and Apple Poke Fun at Microsoft's Ad Campaign
Wed, 05 Nov 2008 00:10:00 +0000
The Onion, known for being a "fake news" organization, has tapped into the controversy surrounding Microsoft's $300 million ad campaign. The site jokes that the commercials are responsible for giving...
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Election Day Promotions Reward Voters
Tue, 04 Nov 2008 00:52:00 +0000
Cast your ballot and get some freebies. Some companies are offering voters free stuff if they come in on Election Day:
Starbucks - Free 12-ounce cup of coffee if you...
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This Week's Hot Advertising Topics
Fri, 31 Oct 2008 07:33:00 +0000
The high fructose corn syrup commercials are still leaving viewers with a sour taste. Obama's 30-minute commercial stirs up a heated debate. The wave of hidden camera commercials has consumers...
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10 Things to Do Before You Find a Job in Advertising
Thu, 30 Oct 2008 15:32:00 +0000
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising....
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