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101PublicRelations.com
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The power of bloggers to increase even further
Thu, 08 Nov 2007 17:20:00 +0000
“The power of bloggers to influence thought, to reach large numbers of people and even to eclipse the impact of traditional media is huge and will grow even larger in the near future,†Blogging and Social Media expert Don Crowther announced today at the 2007 Blogword and New Media Expo...
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Using online video to promote a launch
Tue, 25 Sep 2007 14:47:00 +0000
Using outrageous online video to promote your business When Andy Jenkins wanted to promote the product improvements in his online traffic and conversion training system called StomperNet, he decided to use a powerful new online tool - online video. As a marketing professional, you're probably already aware that: - Video...
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Creating Advertising That Offends Your Customers: I Don't Get It
Mon, 03 Jul 2006 12:34:00 +0000
I was shocked this week to see an ad by Ford for their Mustang. It shows a father and son in a dark parking lot. The son's driving, he peels out, runs a bit, then stops. The father turns to him and says "That's what I'm talking about. This is...
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Tips For Using People Photos That Get Results
Fri, 30 Jun 2006 20:50:00 +0000
Want to use a picture of a person in your marketing? Here's how to make your choice. Psychological and marketing studies tend to reveal similar results, which state that when you choose a picture for an advertising or publicity campaign look for: (Please don't consider this sexist or get offended,...
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What's That Again? How To Have A Long Marriage...
Fri, 30 Jun 2006 18:57:00 +0000
Here's an announcement about a 40th wedding anniversary: "Mr. And Mrs. Ron Tennell of Flat Rock are celebrating their 40th wedding anniversary. She is taking a trip to Europe while he will be gambling on a riverboat in southern Indiana." Isn't it nice to see a close couple? :...
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New Program Simplifies Online Advertising
Fri, 30 Jun 2006 16:25:00 +0000
Those of you who have been in contact with me for awhile know that I'm a huge fan of pay per click marketing. It's one of the greatest marketing tools currently available to generate huge numbers of targeted potential buyers to your webpage or online sales letter. One of the...
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Removing Fear Through Effective Public Relations
Thu, 29 Jun 2006 09:12:00 +0000
I like my neighbor, with one small exception - he raises pit bulls. He's got 8 of them, with 3-4 rotating in to live right next door all the time. Justified or not, the entire neighborhood is scared of them, with parents being unwilling to let their kids play outside...
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Our Favorite Online Press Release Distribution Services
Wed, 28 Jun 2006 17:10:00 +0000
One of the most frequently asked questions we receive is which press release distribution service we recommend. First, let me make a distinction. We have found that there are two types of press release distribution services. - Ones that get your release out to lots of different sites on the...
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What's That Again - Please Drive Safely
Mon, 26 Jun 2006 14:09:00 +0000
A recent study designed to measure whether people perceived men or women to be safer drivers came up with an interesting answer: "As a passenger, I feel safer with: 35% a male driver 23% a female driver 42% other" What's an other? Apparently, whatever they are, they drive really safely!...
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Two Messages For Each Issue? What's Going On
Fri, 23 Jun 2006 15:49:00 +0000
About a year ago we tried an experiment. After sending out our regular full-text message, we have been sending out a short message titled "GreatPR Latest Issue Is Now Online" containing a URL link to an online archive of the newsletter. We sometimes get asked why we do that. It's...
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