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About Marketing
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Seven Steps to a Successful Promotional Campaign
Sun, 16 Nov 2008 16:18:00 +0000
This week I found myself working on a promotional campaign for a new client. I was reminded of all the questions that I receive regarding promotions and marketing especially...
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How Can You Quantify Your Marketing Efforts?
Wed, 05 Nov 2008 06:51:00 +0000
It's true we've talked about the economic downturn and how to get the most bang for your marketing budget, but what about quantifying your marketing efforts?
You can trim your cost...
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Word of Mouth vs. Viral Marketing: What's the Difference?
Sun, 26 Oct 2008 14:59:00 +0000
Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both...
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Evaluate and Create Your Call to Action
Sun, 19 Oct 2008 22:02:00 +0000
Your call to action is the most important component in your marketing campaign. How are you doing with yours? Is it strong enough? Does it get the job done?...
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Generating Word of Mouth Marketing
Sun, 12 Oct 2008 18:38:00 +0000
I don't have to tell you that economic times are tough - everyone else is doing that. What I can tell you is that there are other ways to...
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Twitter: A Marketing Tool?
Tue, 07 Oct 2008 21:39:00 +0000
If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast...
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No-Cost and Low-Cost Marketing Tips
Sat, 04 Oct 2008 22:57:00 +0000
Today I returned from a trip to Belize and let me say I had a wonderful time, but during the trip I couldn't help but stay tuned to the news...
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Outsource Your Marketing: What Do You Need to Look For?
Mon, 29 Sep 2008 05:00:00 +0000
In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you...
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Mission Statement: Reflect Your Marketing Value
Thu, 25 Sep 2008 10:45:00 +0000
Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose...
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Public Relations: Understand the Purpose and Benefits
Mon, 22 Sep 2008 00:10:00 +0000
Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and...
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