| B2B Lead Generation Blog |
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| Description: |
Brian Carroll's Blog focused on B2B lead generation, sales leads, and marketing for the complex sale. |
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RSS 1.0 |
| Url: |
http://blog.startwithalead.com/weblog/index.rdf |
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| Derniers Titres |
B2B Lead Generation Blog
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When is a “free download†no longer free?
Fri, 07 Nov 2008 18:32:00 +0000
What do you wish companies would stop doing when you download a free white paper? I bet I already know. I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads....
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The 2008 Top of the Funnel List
Fri, 07 Nov 2008 16:20:00 +0000
Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I’m honored to have been included. Many know Craig through his blog, Funnelholic, or through his company Tippit. Funnelholic is a very insightful and...
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Taking my five-step lead management ‘playbook’ on the road
Thu, 16 Oct 2008 10:57:00 +0000
Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects...
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5 Lead Nurturing Time Factors to Fine Tune Your Messages
Wed, 01 Oct 2008 09:09:00 +0000
The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing...
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A five-step playbook that will optimize lead generation programs
Mon, 22 Sep 2008 14:00:00 +0000
Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is...
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Email vs. Phone vs. In-Person Meeting? Four Viewpoints
Mon, 22 Sep 2008 10:32:00 +0000
To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question...
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Coming on September 22: Email vs. Phone vs. In-Person Meeting? Four Viewpoints
Mon, 08 Sep 2008 16:28:00 +0000
To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and...
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5th Annual MarketingSherpa Demand Generation Summit 2008
Fri, 22 Aug 2008 09:46:00 +0000
You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." This year's the summit will have 19 new case...
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Building a Marketing Funnel and More Lead Management Tips
Wed, 13 Aug 2008 12:10:00 +0000
I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA, the Information Technology Services Marketing Association. In the article titled, "Building a Marketing Funnel and Other Lead Management Tips," I give the following...
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Lead Nurturing Best Practices Research and Data
Fri, 08 Aug 2008 08:00:00 +0000
MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices: Using multiple tactics rather than relying on email only. Timing of teleprospecting response to web...
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